Almay One Coat Get Up and Grow Mascara has a dense, soft brush that curves slightly in the center to fit the eye contour. The formula is not too wet or dry, and it applies evenly and without clumping. The mascara lengthens and thickens the lashes with one coat while leaving them soft and conditioned. The mascara stays on all day but it smudges slightly. The black brown shade is intense and a bit stubborn to remove.